Breastfeeding Awareness Month
The Collaborative received 20 nursing bras and a Nursing Cover from Loving Moments and Black Breastfeeding Week leadership for participating in Black Breastfeeding Week (August 25-31).
Organizers of 4th Annual Black Breastfeeding Week Announce 2016 Theme: “Oh, What a Joy!” — and the Annual National Baby Lift-Up on August 27th
Loving Moments by Leading Lady Partners with Black Breastfeeding Week for the 4th Annual Celebration to Help Moms Share in the Joys of Breastfeeding
Top Five Reasons We Need A Black Breastfeeding Week
Infant mortality collaborative receives donation for breastfeeding awareness campaign
Racine, WI (August 2016)- In a joint collaboration to spread the joys of breastfeeding, Racine Lifecourse Initiative for Healthy Families (Racine LIHF) in partnership with Racine Kenosha Community Action Agency, Inc. (RKCAA) launched as social media campaign to promote breastfeeding in Racine. The campaign is important because there is a disparity in breastfeeding rates in Racine. African American mothers are less likely to breastfeed than Latino and White mothers, locally and nationally. According to the CDC, breastfeeding could improve the infant mortality rate by up to 50% among African American babies and help decrease the risk of common health conditions prevalent in African American communities. African American mothers face additional barriers to breastfeed as long as they planned due to lack of support, awareness, role models, and leadership promoting breastfeeding in their communities.
Racine LIHF focuses on reducing African American infant mortality. Increasing the time and amount of breast milk that infants have will improve breastfeeding disparity. This campaign will improve community awareness and enhancements to programming that exist in the community. Resources such as the local WIC (Special Supplemental Nutrition Program for Women, Infants and Children), Wheaton Franciscan Healthcare-All Saints, The Birthing Project USA, Black Infant Health Program, and the Racine Home Visitation Network have amplified efforts to increase awareness of the benefits of breastfeeding.
The social media campaign started on August 1st during World Breastfeeding Awareness Week and features the experiences of African American families while breastfeeding. “It was important to speak directly with African American families to get their perspective and share them with the community”, said by Samantha J. Perry, Project Manager of Racine LIHF. “It is important that individuals can see themselves in marketing and other areas to increase awareness. This is why it was also important to engage in the Black Breastfeeding Week campaign.”
Black Breastfeeding Week is a week-long event (August 25-31) at the end of National Breastfeeding Month that celebrates and advocates the health benefits and personal empowerment of breastfeeding for both the infant and their mothers. Mothers who successfully breastfeed not only improve the health of their babies for a lifetime, they also feel empowered and accomplished. As a result of partnering with this campaign, RKCAA received a donation of nursing bras from Loving Moments. Loving Moments is providing nursing bras to moms through breastfeeding support agencies that are celebrating Black Breastfeeding Week with special events.
For more information contact Samantha J. Perry at 262-637-8377 or visit www.healthybabiesracine.org. Follow us on Twitter or Instagram (@RacineLIHF) or like our Facebook Page (Racine Lifecourse Initiative for Healthy Families).